CUSTOM WEB DESIGN

Custom Web Design is Key to Converting Website visitors.

Whether you want it to convert leads, make sales or drive traffic, a custom web design will be essential to reaching your goals. Engage users with polished visuals and keep them on your site by making it easy to navigate so they can find exactly what they want. The look and feel of a website will inspire, but user-friendliness is essential to achieving success. We believe that the balance of these two aspects of design will result in the greatest user experience.

Designed with the client in mind.

A website should be engaging, plus easy to navigate and focused on your target audience, all at once. The potential client will determine whether you convert a prospect into a profitable customer. Each design decision will affect how a user interacts with the page. You’ve got to display the right information so that users can make their best decision and your design strategy should drive them toward the main goal. We’ll create a website that puts your users first. We’ll guide you on the best features and create user-focused designs with smooth navigation to make sure your website converts.

How The Process Works

IDENTIFY THE GOAL

This is where I work with the client to determine what goals the site needs to fulfill. I.e., what its purpose is. Client feedback is an essential part of the design process, so there’s constant communication if everything goes well.

SCOPE DEFINITION

Once we know the site’s goals, we can define the scope of the project. That’s where we decide what pages and features the site requires to fulfill the goal, and the timeline for building those out.

VISUAL ELEMENTS

Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. I send over a first draft with the images and color concept in place for review.  Once checked off, I continue to build the rest of the pages.

TESTING

By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. I test the site on all browsers, check mobile & tablet responsiveness,  and make sure the forms are working correctly.

LAUNCH!

Once everything’s working properly, it’s time to plan and execute your site launch! When will you launch and how will you let the world know? After that, it’s time to celebrate!

I help small businesses build effective online presences that improve their bottom line. I have designed websites for all types of industries.  From online boutiques to wedding planning companies.